Ads, Airline Food & After Mint..

"In our factory, we make lipstick. In our advertising, we sell hope." -Peter Nivio Zarlenga What is the greatest invention of the industrial era? Mr. Lee Kuan Yew or LKY, the father of Modern Singapore Nation State believed it is the Air Conditioner. The reason for his choice was simple. The comfortable life we live,... Continue Reading →

Au Revoir Jet Airways

A typical monsoon day in Mumbai. Heavy rains were lashing the city and suburbs. I was boarding the airline's bus from the terminal to the aircraft. The driver first parked the bus near the aircraft and immediately realised that the passengers would get drenched in the rains for a second before they could get on... Continue Reading →

Jet Airways and the Joy of Flying.

East West Airlines, ModiLuft, Span Air, Sahara, Air Deccan, Damania, NEPC; the list is probably much longer than this - (VIF Airways - does anyone remember this airline?) but suffice to say these are some of private airlines that went bust in India in the last two and half decades. My brother Mohan, sent me... Continue Reading →

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